web ad campaign for Berardinelli Family Funeral 1 2 3 4 5 6 7 8 9 10
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Objective: Community, Friendly, show warmth, caring. Berardinelli donates to many nonprofits in town too.

Strategy: i) Develope the positioning statement "A caring community comes together" when they merged to become larger

ii)Weekly ads have various one word titles: Family, Cherish, Community, Beloved, etc.

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