Objective: Power Center Campaign, focus on best prices.
Strategy: "No Gimmicks, Just Great Prices, Everyday" positioning statement incorporated into the logo, color variations when it can be reproduced in color.
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Objective: Power Center Campaign, focus on best prices. Strategy: "No Gimmicks, Just Great Prices, Everyday" positioning statement incorporated into the logo, color variations when it can be reproduced in color. |
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